Insights

Bridging Methodologies: Our "Sequential Design" Approach

On 05 / 02 / 2025 / by Maarten Cox

ecosystems
Let's be real, there are a ton of project management methodologies out there. Agile, Waterfall, Design Sprints, Kanban – the list goes on. We could write a whole textbook on the pros and cons of each, but honestly, who has time for that? So, here's the short version of our thinking: every method has its ups and downs, and what works for one project might be a total disaster for another. It's all about context.

Sequential Design

That's why we've developed our own approach, which we call "sequential design." It's kind of a hybrid, borrowing the best bits from different methodologies while trying to avoid the pitfalls. Think of it as a "best of" compilation, tailored to how we work.

Now, we can't completely escape the realities of project work. We usually have a set start and end date, and a fixed budget. That means we do work in phases, a bit like the Waterfall method. But don't let that scare you! We're not stuck in the past.

Iteration

Within those phases, we definitely embrace the idea of iteration, like in Agile. But instead of focusing on tiny chunks of the project, we take a step back and look at the big picture. With each phase, we dive deeper into the details, refining our understanding and the solution. It's like zooming in on a map – starting with the continent and gradually working our way down to your street.

No Silos

One of the biggest problems with traditional Waterfall is that teams can get siloed, working in isolation. We avoid that by making sure everyone's on the same page. We use central documentation and encourage the team to document their own work as they go. This way, everyone knows what's happening, and experts can chime in with their knowledge at the right time. It's like having a constant conversation about the project, without needing everyone in every single meeting. This collaborative approach is something we love about Agile, but we do it in a way that doesn't require everyone to be involved in everything, which can blow up the budget (and drive everyone crazy).

In practice

So, how does it all work in practice? We work together throughout the project, always keeping the overall goal in mind. With each phase, we add more and more detail, turning what initially seemed incredibly complicated into a beautiful, simple, and intuitive solution. It's like watching a sculpture emerge from a block of marble – starting with a rough shape and gradually refining it into a work of art. That's how we approach every project, and it's what makes our work so effective.