Beyond Data Group
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Visual DesignUX & UI DesignDevelopmentFront-end DevelopmentBrand Design
Visit live websiteIntroduction
Beyond Data Group serves as a trusted guide through the world of information and data. This Belgian company delivers the tools and expertise that empower clients to turn data into a powerful advantage.
To expand their expertise, Beyond Data Group launched three subsidiaries: Vynta , Nordsky and Agilos, each dedicated to specific areas of data innovation. Born Digital was asked to give these subsidiaries a name and identity, followed by crafting a vibrant, dynamic website to bring them to life.
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Challenges
The challenge for this project was twofold: first, to create three names that aligned well with the already existing brand, Agilos, fostering a sense of unity. At the same time, each subsidiary had to have its own unique identity.
Also, we needed to find a way to show that Beyond Data Group is the overarching company of these three subsidiaries.
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Design for Beyond Data Group
Beyond Data Group’s logo is designed to embody the company’s core ethos. The distinctive emblem within the letter ‘O’ respresents the three subsidiaries under the Beyond Data Group umbrella, visually symbolizing unity and collaboration.
The brand colors of Beyond Data Group are a harmonious mix of bluish-grey, rich white, and vibrant accent tones inspired by its subsidiary companies. This curated palette captures the group’s dedication to unity and diversity, while also honoring the individuality of each brand.
The core of Beyond Data Group’s visual identity lies in its graphic pattern, a vibrant expression of the brand’s essence and values. The shapes and colors that represent each brand within the group builds the foundation of Beyond Data’s identity. Whether these forms are used as background pattern or visual element, they bring the icon’s versatility to life. This graphic pattern not only boosts brand recognition but also adds, depth, cohesion, and a touch of artistic flair to their visual identity.
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Design for Vynta
Vynta’s brand palette combines bright orange and purple with warm yellow accents and cool grey tones, creating a mix of modernity and atmosphere. Vynta’s logotype is a blend of custom typography and a unique V-shaped icon that symbolizes progress and evolution. The letter V is also the core of the brand’s graphic pattern, which is used across designs to create motifs and frame visuals. This identity leaves a lasting impression.
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“"Born Digital truly shines with its top-notch service quality. What sets them apart is how they step into our shoes, crafting designs and strategies that perfectly match our brand's goals. This commitment not only bolsters our brand but also drives its ongoing improvement. Our partnership is a natural extension of our team."”
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Design for Nordsky
The Nordsky logo combines custom typography with an emblem featuring a snowflake and an arrow. This design highlights the company’s technological expertise, particularly regarding Snowflake.ai, symbolizing innovation and progress. The shades of grey and blue convey trust and reliability. This strong visual impact extend throughout the designs. The snowflake and arrow play a central role in Nordsky’s visual language, reappearing in background, framing images, and other design elements.
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Development
Central to the website’s functionality is the robust StoryBlok CMS setup. This strategic decision provided Beyond Data Group with exceptional flexibility and control over their websites, all in a non-complex manner. From managing content to smooth updates, StroyBlok keeps them ahead in an ever-evolving market.
Result
The brand identity of Beyond Data Group and its subsidiaries clearly conveys their core values of expertise, trust and innovation. The final websites successfully present the complexity of their goal in a clear and visually appealing way.