A brand new and dynamic visual identity for the leading people services provider in Europe.
What did we do?
Every month, millions of employees get in touch with one of the digital tools of the Belgian HR service provider SD Worx. Whether it's to check their payslips, book days off, or file expenses: SD Worx has them covered.
Born Digital created a new visual identity, translated it into the design for its public website, and set up a design system to unify its applications.Launch project
SD Worx is a well-known brand in Belgium and beyond. But their static visual identity did not match their mission nor vision. We came up with a vibrant and dynamic system based on their current logo.
We put the brand book to practice and revamped their public website with lots of white space, a well-positioned spark, and matching interface elements.
This is a case