What did we do?
strategy / user experience design / visual design
Isabel Group is Belgium’s leading fintech company. For the last few years, their product Isabel 6 provides multi-banking solutions for companies big and small.But that application is starting to look and feel dated. In order to implement new functionalities and offer a new user experience, Isabel Group decided to launch a new brand and application.
Born Digital was asked to create a visual identity and interface design for both their public website and their application.
Seven is the logical successor of Isabel 6. But the name needed a new logo as well. The new image mark is formed out of an infinity symbol, showing the endless possibilities of the application. To stand out from the competition, a unique purple colour scheme was created. The entire identity fits perfectly within the Isabel Group brand while being very unique on its own.
On top of a complete visual identity we also designed a public website to introduce Seven to the world.
This is a case